Patient Portal
Product Information
Product Mock Ups
Advertising Story Board
Marketing Plan
Contact Us
Marketing Plan
Executive Summary
2.1 Mission Statement
2.2 Product Service Description
2.3 Value Proposition
2.4 SWOT - Strengths, Weaknesses, Opportunities, & Threats
2.5 Critical Issues
3.1 Macroenvironment
3.2 Market Size and Growth
3.3 Market Trends
3.4 Target Market Segments
3.5 Customer Analysis
3.6 Need Analysis
3.7 Competitive Analysis
3.7.1 Direct Competition
3.7.2 Indirect Competition
4.1 Marketing Objectives
4.2 Financial Objectives
4.3 Positioning Strategy
4.4.1 Product Strategy
4.4.2 Support Services
4.5 Pricing Strategy
4.6 Distribution Strategy
4.7 Integrated Marketing Communication
4.8 Branding Strategy
4.9 Marketing Research
5.1 Break-Even Analysis
5.2 Sales Forecast
5.3 Markerting Expense Forecast
6.1 Implementation Schedule
6.2 Controls
6.3 Marketing Organization
6.4 Contingency Planning
References
Appendix 1
Appendix 2& 3
Appendix 4